Samartha Vashishtha

Samartha is a multidisciplinary UX leader with deep expertise in building cutting-edge experiences, driving customer experience, and optimizing service design. Over a career now spanning 18 years, it’s become a speciality for him to define and drive cross-geo, cross-functional initiatives through lead-by-example influence.

Samartha has grown and nurtured high-impact teams across four continents for some of the most iconic tech companies in the world – Adobe, Expedia, Atlassian, and now Facebook/Meta. His impact on the customer experience strategy and ecosystem for products like Photoshop that touch millions of users every day is visible and durable.

An accomplished written and verbal communicator, Samartha has so far filed 6 US patents and authored numerous international publications.

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Oct 2021 -
Facebook UK

Sr. Content Design Manager

May 2020 - Oct 2021
Atlassian Inc.

Sr. Experience Design Manager

Sr. Experience Design Manager (M4)

Experience Design Manager (M3)

Content Design Manager (M3)

Oct 2018 - Apr 2020
Expedia Group

Senior Manager – UX Content Strategy & Content Design

2008 - 2018
Adobe Systems

Content Authoring & Strategy Leadership

Senior Content Strategist – Conversational Experiences

"Chief Content Wrangler" – Photoshop & Digital Imaging

Senior Content & Community Lead

Content & Community Lead

Open Source For You magazine

Editorial team, Open Source For You magazine

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