Portfolio
Our work defines who we are. Here's a growing portfolio of my content design & strategy work over the years...
Price Match Promise tone & voice evolution
Revamping the tone of voice for the Price Match Promise product
Employer: Expedia Group
JARVIS Pilot content strategy
Defining E2E content strategy — including intents, content personas, and a tone & voice framework — for a version 1 customer experience smart agent
Employer: Adobe Systems
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Differentiated learning experiences for user segments
Defining a content strategy for user-segmented learning experiences
Employer: Adobe Systems
Reimagined InsureTech post-purchase content experience
Defining content experience for an industry-first InsureTech post-purchase system
Employer: Expedia Group
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InsureTech content experience framework
Building stakeholder consensus around top-level content strategy in InsureTech
Employer: Expedia Group