Portfolio

Our work defines who we are. Here's a growing portfolio of my content design & strategy work over the years...

Price Match Promise tone & voice evolution

Revamping the tone of voice for the Price Match Promise product

Employer: Expedia Group

Full case study

JARVIS Pilot content strategy

Defining E2E content strategy — including intents, content personas, and a tone & voice framework — for a version 1 customer experience smart agent

Employer: Adobe Systems

Full case study

 

ıllıllııllıllı

 

Differentiated learning experiences for user segments

Defining a content strategy for user-segmented learning experiences

Employer: Adobe Systems

Full case study

Reimagined InsureTech post-purchase content experience

Defining content experience for an industry-first InsureTech post-purchase system

Employer: Expedia Group

Full case study

 

ıllıllııllıllı

 

InsureTech content experience framework

Building stakeholder consensus around top-level content strategy in InsureTech

Employer: Expedia Group

Full case study

Right-clicks are disabled. Apologies!