UX Content Strategist
As a design leader specialized in content strategy, Samartha works with pixels, copy, and everything betwixt to deliver delightful user experiences. Skilled at defining and driving initiatives, he's passionate about unleashing the full potential of UX teams spread across timezones through disciplined creativity – aided by process innovation where necessary – and lead-by-example influence.
Samartha is an accomplished written and verbal communicator who has effectively engaged influencers and audiences 1:1, in focused meetings, and in large groups. He has multiple issued US patents and international publications to his credit.
Oct 2021 -Facebook UK
Sr. Content Design Manager
May 2020 - Oct 2021Atlassian Inc.
Sr. Experience Design Manager
Sr. Experience Design Manager (M4)
Experience Design Manager (M3)
Content Design Manager (M3)
Oct 2018 - Apr 2020Expedia Group
Senior Manager – UX Content Strategy & Content Design
2008 - 2018Adobe Systems
Content Authoring & Strategy Leadership
Senior Content Strategist – Conversational Experiences
"Chief Content Wrangler" – Photoshop & Digital Imaging
Senior Content & Community Lead
Content & Community Lead
2005-2006Open Source For You magazine
Editorial team, Open Source For You magazine
"For a little over a year, I've had the pleasure of working with Samartha as part of the UX Content Strategy team at Expedia. In such a short period, he created and led a team of Content Strategists across different timezones. His peerless leadership skills and continuous support helped the team in achieving outstanding success, which led to improved customer experience, and set the bar too high for other teams to look up to. With his superior communication skills, Samartha proved himself to be a key stakeholder in every project, every task, and every conversation. Describing myself lucky to have had the chance to be part of his team would be an understatement."
Samartha’s work as the "Chief Content Wrangler" for all of Adobe’s Digital Imaging products, including Photoshop, has been exemplary. He always goes out of his way to make connections with individual developers to deeply understand the features he's documenting. He's not afraid of working directly with customers. Always looking to improve the customer experience through efficient content strategy, he posts early drafts of content for prerelease customers - to both gather early feedback to roll into the final documentation and ensure success for customers testing the product.
Without the exceptional work he and his team do, our customers could not be as successful in learning new features and workflows . He has been instrumental in bringing order to chaos, using his technical acumen and pragmatic documentation presence. He consistently asks critically important questions, keeps us focused on top priority goals and is the voice of the customer.
Samartha is really smart and really engaged with the apps he supports. He manages multiple projects effortlessly and responds immediately to requests and customer concerns. He has handled a wide variety of products with ease and great commitment. What impresses me most are his avid curiosity and his unflinching quest for quality.
Samartha is genuine and exceptional... He makes it easy to work with him with his warm personality. Despite the time-zone difference he is available for phone calls - which he prefers so he can be sure he has all the details in a quick turnaround. Samartha is also innovative; he is always thinking of ways to better serve our customers... He was the first in the Content team to use analytics to figure out what areas need attention. He also used analytics to help the product teams understand where the customer is struggling so we can make a better product. Always going above and beyond.